Day #79: Color and Optimism

I made this commitment to write daily about something for which I’m grateful because I felt A NEED FOR OPTIMISM. Realizing that I have more than four things things to write about is … gratifying. After searching the term “need for optimism” the results are intriguing. Many good articles to read.

One of the most surprising was an announcement of the Pantone Color of the Year, something I follow as a graphic designer. This year it’s “Living Coral.”Pantone reports that the color was chosen because of our “innate need for optimism and joyful pursuits.” Laurie Pressman of the Pantone Color Institute explained, “We see the environment taking on an even greater role in the world we live in today for two primary reasons, one being how connected we are to technology. Because we are so connected to something that’s not real, we really need to find that balance closely and intimately with something that is real and you don’t get more real than nature.” For me, this is a three-fer: optimism, color, and honoring our environment.

Pantone Color of the Year Living Coral 16-1546

Day #3: Beyond Paper Towels

Today, something more mundane. We have been working for 30 years to reduce our consumer impact on the planet. It was hard to give up paper towels. I am grateful for these huck cloths. Washable, lint-free, the right size, they can do everything a paper towel could do … and did I say they’re washable? We color code them: pink for the bathroom, green for the kitchen, yellow for the laundry room. It’s further progress toward our goal to lessen our household impact on landfills. I know my grandmother would approve.